4 Marketing Tips For Selling Your Luxury Home

19 August 2020
 Categories: Real Estate, Blog


If you have a home that represents one of the top homes on the market in your local area, both price-wise and feature-wise, you are going to need to do some aggressive marketing in order to find a buyer for your home.

Marketing Tip #1: Get a Professional to Stage Your Home

You are going to need to take pictures and videos of your home in order to effectively market your home. Before you start to take pictures and videos though, you are going to want to hire someone to stage your home.

A professional home stager has an eye for what buyers are looking for. They will rearrange things in your home and even bring in new items in order to make your home as visually appealing as possible for a potential home buyer.

Marketing Tip #2: Hire a Professional Photographer & Videographer

Second, you need to hire a professional photographer and videographer to take pictures and videos of your home. This could be the same person who takes both pictures and videos, or you can hire two different professionals.

You don't want to take the pictures and videos yourself. You want to hire professionals who are going to be able to capture what makes your home so luxurious and worth the high price tag. Photos and videos have become even more important in the home selling process.

Marketing Tip #3: Use Social Media

Third, you want to advertise your home where people are on the internet, which is on social media. You don't have to make your own social media accounts to sell your home. Your real estate agent can post information about your home on social media sites such as Twitter, Facebook, YouTube, and even LinkedIn. Most people use social media, so you are going to want to make sure that you are adding lots of content and sharing different pictures and tidbits about your home.

Marketing Tip #4: Exclusive Showings

Finally, you are going to want to have your real estate agent reach out to contacts and hold exclusive showings and open houses. With a luxury home, there are a lot of people who may just want to look at the home, so you may want to have your real estate agent screen the people who want to look at your home so that only those with the income to purchase your luxury home actually get a chance to look at it.

When it comes to marketing and selling a luxury home, you need to hire a professional stager and get professional videos and pictures taken. Then, have your real estate agent share that content on their social media sites. Set-up exclusive open-houses and home showings in order to sell your luxury home.

For help putting up your luxury home for sale, contact a real estate near you.